Reynolds had a similar explosion of popularity. By the early 80s, it was selling 2.8 million copies a year. "It came to me, that's what women want," Lambert said of the spread later - (Lambert's wife had been telling him this for years, but he hadn't bought in until the Cosmopolitan centerfold, according to reporting from Esquire.)Ĭosmopolitan's notoriety led some retailers to keep it behind counters rather than out on the shelves, elevating it even further, Landers wrote. RELATED: Hollywood remembers Burt Reynolds: 'The bandit stole our hearts' When Doug Lambert created Playgirl the following year, he cited the Reynolds centerfold as early inspiration. And while Cosmopolitan had already been pushing boundaries with stories about sex, this cemented its status as a "sex magazine in the public mind," Landers wrote, metamorphosizing into a completely new kind of women's magazine - and others followed suit. It sold out nationwide, with more than 1.5 million total copies flying off the shelves in short order. To say the centerfold was popular would be an understatement of near-criminal proportions. "We had the feeling the reason naked women so abound in magazines, while there is such a dearth of nude men, is that, until recently, those in control of publications have been men, who thought only of pleasing their brother men, and neglected the visual appetites of us equally appreciative girls," the text read.
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